After a disappointing opening for New Year’s Eve, what lessons can be learned from this film’s release, if any?
Well, one thing that strikes me as just plain obvious is why was this film not released on the 31st December? Surely the charm of watching a film on the last day of the year about the last day of the year would have it’s cliché worthiness. I think that audiences were put off by the fact that the Christmas season is in full swing right now, and people don’t want to be introduced with even the notion of new year’s eve until after the 25th December. That’s just the way I see it. Whether the film will pick up pace on 31st December will be just short of a miracle.
The romantic comedy has all the right elements to come off successfully starring ‘Sex And The City’ actress Sarah Jessica Parker, Ashton Kutcher, Jessica Biel, Robert De Niro, Halle Berry and Zac Efron. With that cast it should have done far better than $13.7 million, and it’s way off ‘Valentine’s Day’ that passed the $50 million mark. However, bad reviews and very low ratings for ‘New Year’s Day’ may have put audiences off.
New Year’s Eve Trailer