The Michael Jackson fans of today are very different to those of the 80s and 90s. They discovered his music and his soul through CDs, records and concerts before the web took off. He was the world's pop sensation through 'traditional eyes'. The concept of youtube only came to emerge in 2005, and by then Jackson was at a different stage in his career, and recovering from the 2004 child molestation hearings.
Youtube transformed the way videos connected with people. MTV lost its flagship entity, and a whole generation of MTV viewers switched to Youtube, but it was through MTV that you discovered artists. Now, with the full blown social rise of videos, Youtube, Vimeo, Dailymotion, Viddler have given new artists the power of discovery.
What if Jackson had launched his career through Youtube? What if he and Quincy Jones had connected through his laptop and a blurry webcam? It's a whole new ballgame today. Artists are fighting for the spotlight from their very homes, making videos as they sit at their desks. Jackson's journey was different, but would he have made the impact he did back then today, with home videos? History does tell an interesting story.
Check out Michael Jackson on Wikipedia
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