Walt Disney's classic 'The Lion King' has earned more than $60 million at the box office after it was re-released in 3D.
After a turbulent year for 3D movies, the success of 'The Lion King' could boost the revival of the format, if quality stays high. The box office numbers could also show how older hit movies targeting younger audiences and families could be re-released for 3D.
Earlier this year DreamWorks Animations CEO Jeffrey Katzenberg said that the overall quality of films playing in 3D had been low, and the industry had put too much emphasis on selling rather than filmmaking. It's pretty obvious that if a film gets rave reviews, the viral nature of good publicity always gives a boost. One good example of this is 'Hangover Part 2'. The hype for the film was immense on the web, but when it was released, stories continued to emerge about how funny it was, which gave it prominence in social media, and more box office ticket sales.
Will Disney and other studios look more towards 3D for special re-releases to revive older titles?
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