Greenpeace animated film takes on facebook with So Coal Network

Greenpeace has launched the So Coal Network , a 2-minute animation that attacks facebook for using coal fired electricity to power its social network.

The timing of the movie coincides with the release of The Social Network film, directed by David Fincher, which depicts the story of how facebook was founded.

Greenpeace's 2 minute spoof highlights the story of how coal power is being used as a source of dirty energy to fuel its first data centre in Prineville USA.

Greenpeace regularly uses Facebook to engage its supporters and their friends to hold corporations accountable for their environmental impact, Greenpeace International Executive Director Kumi Naidoo said.

The So Coal Network is an innovative way to engage users of the social network, and 500,000 people have joined a group urging facebook to Un-friend coal . Mark Zuckerberg is mocked in the spoof animation, narrated by a young girl, which shows how the new data centre takes up a lot of energy which in turn pollutes the world.

The use of social networks are becoming more prevalent for short films, including animations, spoofs, and even mini-series. As TV audiences flock to alternatives online, more and more organizations seek to spread their message through creative short films using social networks, video sharing and direct email marketing.

So Coal Network video

FIN Staff

Film Industry Network News Desk

Share

Recent news

Mahdi Al-Sharshani Ali Brings Fresh Ingredients to the Film Production Industry

Madhi directed, wrote, and produced over 30 short films at the Doha Film Institute.

March 28, 2024

How to make your entertainment business look more professional

Whether you are new to the business world or not, it's essential to make a…

February 8, 2024

6 Career Tips for the Aspiring Sound Editor

Embarking on a career in sound editing is an exciting venture, filled with opportunities to…

January 17, 2024

Clermont-Ferrand International Short Film Festival reveals 2024 lineup

The International Competition is set to showcase 66 films representing 52 nationalities.

December 19, 2023

Short film ‘Bridge’ to receive world premiere at Norwich Film Festival

NHS Receptionist receives BBC Talent Development Commission to make Short Film 'Bridge' which receives its…

November 8, 2023

On the Hunt with Aaron Taylor-Johnson in a First Look at ‘Kraven The Hunter’

Kraven the Hunter is part of Sony's broader strategy to build out its Spider-Verse, focusing…

October 30, 2023