Many entrepreneurs and established businesses do not yet consider social media as a brand building part of their strategy, and that it mostly affects the entertainment industry. There are however, audience demographics for every niche and industry online, and within that, immense opportunity to target customers for products and services.
This coming week, Social media expert and brand manager Teressa Raiford will be holding a special networking event for individuals and businesses looking to boost their brands, and meet online ‘players’. Her previous events include Grammy winning Esperanza Spalding’s Proclamation Event, Kanye West’s GOOD Music Showcase at SXSW and Oregons’ National Tribute to Dr Martin Luther King Jr. The Tribute included speeches from Senator Ron Wyden, Mayor Sam Adams and several Local Historians and Black Leaders. Coordinators of the event, ‘The World Art’s Foundation‘. Inc stated
“Miss Raiford has increased our attendance in record numbers from over 26 years of Tributes!”
Teressa Raiford shares with us her views on social media in the professional workspace:
How can businesses in Portland and around the US benefit from integrating Social Media into their brand campaigns?
All businesses with limited advertising budgets can benefit from the cost of enhancing their current means of advertising with a online marketing specialist. The online support will allow the advertisement to be seen by a larger audience and this usually drives business.
What can social media do for the individual entrepreneur, whether in the entertainment industry or elsewhere?
It allows the individual in business to have 24\7 access to their consumer base during sales, contests, product promotions and media blitz. It also allows them to engage widely and in an open forum. The responses from an online base can be used to measure the success of current advertising campaigns for marketing of products i.e music, services, client retention, sales, company image and branding.
Esperanza Spalding visits Portland City Hall
Where and When:
1225 SW Sixth Avenue
15th April · 16:00 – 19:00