CNN and MSNBC ratings battles : Should they include the web?

The constant speculation over TV ratings has long been a favourite topic of discussion; but what about the influence of the web?

When it comes to record sales, digital sales now make up the full figure of chart sales, so why do TV ratings not include internet stats?

One thing that would change the demographic of ratings is CNN. They may not be the top TV network for viewership ratings; but their website is. And with one of the biggest news sites in the world, it’s hard to come even close to them, even if you're Fox or MSNBC.

So should website daily audiences stats be included in the run along with audience demographics for TV programs? Don’t forget there is also online participation now creeping into live TV coverage.

When it comes to Piers Morgan ratings versus Keith Olbermann’s Countdown figures, audiences make up part of the web's influence. So far, Keith has excelled in his opening on Current TV, but the web doesn't get a seperate measure. Twitter integration, facebook chats, live blogs. It’s all new. How do we quantify stats over a TV show from the web? Surely the real stats are much higher than right now?

FIN Staff

Film Industry Network News Desk

Share

Recent news

Mahdi Al-Sharshani Ali Brings Fresh Ingredients to the Film Production Industry

Madhi directed, wrote, and produced over 30 short films at the Doha Film Institute.

March 28, 2024

How to make your entertainment business look more professional

Whether you are new to the business world or not, it's essential to make a…

February 8, 2024

6 Career Tips for the Aspiring Sound Editor

Embarking on a career in sound editing is an exciting venture, filled with opportunities to…

January 17, 2024

Clermont-Ferrand International Short Film Festival reveals 2024 lineup

The International Competition is set to showcase 66 films representing 52 nationalities.

December 19, 2023

Short film ‘Bridge’ to receive world premiere at Norwich Film Festival

NHS Receptionist receives BBC Talent Development Commission to make Short Film 'Bridge' which receives its…

November 8, 2023

On the Hunt with Aaron Taylor-Johnson in a First Look at ‘Kraven The Hunter’

Kraven the Hunter is part of Sony's broader strategy to build out its Spider-Verse, focusing…

October 30, 2023